Ecommerce & Event Merchandise

Throughout the past decade, I was called upon to create collections of original TCM merchandise for events, such as the TCM Classic Film Festival, and the network's ecommerce platform, the now-shuttered TCM Shop. I worked with various external partners, including dozens of product vendors and manufacturers, to create themed assortments (film noir, classic holiday, must-see musicals) for sale in pop-up retail environments and TCM's digital storefront, as well as gift bag premiums for event guests and passholders - and was in charge of the timelines, budgets, workflow, and overall project management for each of these enterprises.