TCM CLASSIC CRUISE

Guest Communications

For TCM's annual Classic Cruise, I planned and executed a robust marketing and guest communications plan, including acquisition emails and news and updates for booked guests.

Website & App Copy

I crafted film descriptions and experiential copy for the event's website and mobile app - the latter of which was hosted within the Disney Cruise Line Navigator app for the duration of each sailing.

View the current cruise website here.

Onboard Collateral

Additional copy was needed for various onboard materials and displays, from printed daily schedules to digital signage, and even poolside trivia slides, such as the example here, which drew on both my film knowledge and my research skills.

(Hint: The answer is C.)

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